If you’ve noticed some more foot traffic of the sporting variety downtown lately, you’re not alone. Turns out the ambitious plan to turn the City of Vancouver into a top-tier sporting event destination is paying off already. For so long the city has been known as a hockey town, but now we’ve become a full-on athletic wonderland.
Recently city staff delivered a progress update to council reinforcing Vancouver’s position as a hub, outlining the economic impact of hosting a slew of recent events that took place or are scheduled to take place to be somewhere around $73 million dollars of economic benefit towards the city. This included the 2017 Canadian Sevens, the National Skiing Championship, the ISU Grand Prix Final in 2018 and the IIHF World Junior Championship in 2019. And this doesn’t even include the money that already came in for the FIFA Women’s World Cup in 2015, the Inaugural Canada Sevens Rugby event and the Americas Masters Games in 2016.
The city was also recently honoured at the 11th annual Canadian Sport Tourism Alliance’s PRESTIGE Awards on March 21. The body the city has set up is called Sport Hosting Vancouver, which has partnered with Tourism Vancouver, Hotel Destination Association, BC Pavilion Corporation, and the University of British Columbia. Kudos to the city for expanding our draw, giving more people reason to come here, and even more reason for Vancouverites to be fans of what’s going on in this great city.